Pepsi-Cola was created in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham. Diet Pepsi made its debut in 1964. Now Pepsi is one of the leading soft drink brands globally. Recently, we’ve launched Pepsi MAX – the bolder side of Pepsi. It’s maximum taste with zero sugar. Enjoy the refreshing, crisp taste of Pepsi, Pepsi Light and new Pepsi MAX. Live for now with Pepsi.